About the Founder

Moroccan-born and raised Khadija grew up in a traditional home in the far-east quiet town of Oujda, before moving to the big city of Casablanca. Although her career and modern lifestyle moved her to a fast-paced environment, she always wanted to contribute to celebrating Moroccan culture and promoting the ancient crafts of local communities throughout the world. She believes that objects should be manufactured by hand, not machine, especially if they convey a uniquely positive energy in any space.

Khadija’s father, who worked in interior design, passed on to her his passion for treasures hunting on roads less travelled, to bring back from his travels the most unique pieces of Moroccan heritage. Today, Khadija continues on his legacy on a global scale, by sharing with you her precious finds unearthed from the depths of the most mythical Moroccan medinas.

6 Reasons for choosing DijaDesign

1. Our customers want to set themselves apart from the mainstream and buy products with confidence, knowing that each purchase is exclusive and individually sourced.

2. find a one-of-a-kind rug that reflects your own personal style and identity.

3. Buy directly from us and eliminate any intermediary without added value. As a result, our prices are 10x lower compared to similar rugs at US retailers.

4. Free Shipping! Indeed, prices shown include the shipping rate so your only concern remains on choosing the item you feel in love with the most.

5. Customer support: We’re here for you 24/7. Just ask!

6. Interior designers can benefit from 10% or more off our entire inventory with no minimum spend. To be eligible, please fill out the form on our Design Trade Program page.

Vision & Mission

DijaDesign’s goal is also social as we help many communities sustain. We’re opening the doors of globalization to these culturally rich communities so they can truly sense the value of their cultural heritage and make a decent living out of it.

We aim to build a sustainable economy for the very skilled craftswomen and their families while maintaining and encouraging the traditional fabrication methods that persist since the 11th century.

Our mission is also to provide a social and sustainable development through providing a decent social security and personal development in a country where health and education are still weighty issues especially for such a low income population of tribeswoman.